John Brakenridge, CEO of The New Zealand Merino Company, told Sourcing Journal that ZQRX doesn’t work with just anyone but that Another Tomorrow’s commitment to sustainability made the collaboration a natural fit. Over the next 12 months, Barboni Hallik said, Lake Hāwea Station wool will underpin 40 percent of its woolen items. The fiber will debut with the firm’s spring 2023 collection. The farm is conducting extensive biodiversity restoration work on the property, which houses several endangered species, including the western grand skink, clutha flathead galaxiid and the rare karearea falcon. Perry Ellis Inks Original Penguin Deal With Australia's Biggest Golf DistributorĪnother Tomorrow will glean its wool directly from Lake Hāwea Station, a carbon-zero-certified grower that operates a 6,500-hectare property flocking with nearly 10,000 merino sheep. “And so we really wanted to make sure that in addition to supporting the transition to regenerative agriculture that we also explicitly started looking for farms that had a more efficient and, if possible, net sequestering impact on carbon.” “Despite the fact that we were sourcing from exclusively ethical and regenerative growers in Tasmania, was still a major contributor to our overall carbon footprint,” Vanessa Barboni Hallik, the certified B Corp’s founder, told Sourcing Journal. It’s because of this that the now-beleaguered Higg Materials Sustainability Index, using data provided by the International Wool Textile Organisation, has consistently rated wool poorly for its global warming potential, which it estimates is three times greater than acrylic and more than quintuple that of conventional cotton.Īll this bubbled to the surface when Another Tomorrow started crunching its carbon footprint. The problem? Wool production requires sheep, which like other livestock belch out methane, a greenhouse gas orders of magnitude more potent than carbon dioxide.
Indeed, the fluffy stuff makes up roughly one-third of the luxury label’s ethically crafted wares, from pinstripe cinched-waist blazers to capacious funnel-neck sweaters. Another Tomorrow loves wool for good reason: It’s renewable, natural and vanishes into the soil at the end of its life.
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